Office furniture industry in the demand has been in an increasing state, from a certain level of prospects. However, the seemingly bright prospect has attracted a large number of companies to set foot in, and even foreign companies have entered the domestic market. The current situation is not optimistic for the office furniture industry. Domestic office furniture production enterprises need to be actively innovated to be able to develop.
Many domestic office furniture enterprises only pay attention to "paving stalls" and do not pay attention to the design and quality of products, and lack of scientific marketing strategies. There is a lack of long-term, stable and scientific strategic guidance on product development, brand building, marketing, marketing, channel management, logistics and distribution, after-sales service, and manufacturers 'relations, which can only occupy the low-end office furniture market with meager profits. And lead to international brand furniture in the office furniture industry in the middle and high end of the market has been in the leading position.
With the continuous increase of enterprises, the demand for office furniture has also been increasing, and the market prospects are good. Good prospects have naturally become "hot cakes", domestic competition for office furniture has become more and more intense, foreign companies have been pouring into the domestic market, and some former small companies have already made great strides to catch up. Companies that have grown up in the form of Bailey have matured and become overbearing, and domestic furniture companies are already in jeopardy.
Although the country has continuously improved the standards of the furniture industry over the past few years, the office furniture industry is still in a state of serious homogenous competition. Plagiarism and imitation of products in the industry are common. Some so-called brand furniture manufacturers reduce costs by outsourcing cheap products to small factories. These irregularities affect market order. At present, the office furniture industry does have the phenomenon of homogenous low-end competition. Enterprise design and development capacity is not strong, new product development is mainly to imitate foreign brand products. Although many companies began to focus on brand management, but the entire industry competition is still in the stage of product competition, which inevitably becomes a price competition. The main customers of office furniture are enterprises, institutions, government agencies, and other groups. Some companies are keen on "hidden operations" and do not pay enough attention to brand promotion.
In 2014, the office furniture industry continued to face challenges and competition. Only by improving the brand image and constantly innovating can we be invincible.