Chengdu is an ancient and dynamic city with a superior geographical location and a permanent population of 14047625 people. It forms a natural and huge consumer group. With the growing scale of Chengdu furniture industry, board furniture enterprises in all aspects of the strength is constantly being continuously improved, represented by all friends, Pearl, double Tiger, in the board furniture industry to achieve the position of leading enterprises.
Chengdu is one of the five major furniture industry bases and four furniture distribution bases in China. It is also the largest plate furniture production base in the country. Furniture production and sales account for more than 80 % of Sichuan Province. It is mainly distributed in districts(cities) and counties such as Xindu District, Chongzhou City, Pengzhou City, Shuangliu County, and Wenjiang District. Xinfeng Town in Xindu District has become the most concentrated area for furniture manufacturing enterprises in the city.
The market is expanding rapidly and the store is saturated.
While the board furniture enterprise is developing vigorously, Chengdu furniture enterprise has also made a great breakthrough in brand construction. The most obvious is that in the Chinese furniture industry, the most celebrity endorsement or Chengdu furniture enterprises, which to a certain extent shows that the company's emphasis on the development of brands is constantly strengthening. At the same time, along with the construction of all aspects of infrastructure, many professional furniture production bases have been derived, such as Xindu, Chongzhou and other industrial parks. Although it can not fully meet the needs of industrial development, it has also greatly promoted the development of Chengdu furniture industry.
In terms of market channels, the Chengdu furniture market, like many other cities in the country, is also saturated. According to surveys, the current Chengdu furniture store area far exceeds the total population of the local, and the per capita store area is seriously excessive. But because Chengdu real estate market has been in the basic balance of supply and demand, the new demand slightly larger than sales, in a benign and healthy development trend. Compared with other cities, the transaction performance is relatively stable, so the demand for Chengdu furniture market has not been greatly suppressed.
In addition, according to incomplete statistics, as of the end of last year, Chengdu Sanhuan new furniture store area of 4 million square meters, Xiangjiang global home
The new stores that have been opened such as CBD, Ailingbao International Lamp Purchase Center, and Jiafai International Building Materials City have formed a strong market competition pattern. And soon afterwards, Chengdu furniture store industry will also usher in the Red Star Meikelong Phoenix Interchange, China Plastics Bomei Home MALL and so on. Industry insiders said that on the one hand, the rapid expansion of the market, on the other hand, is the rapid advancement of the industry. For the Chengdu furniture industry, under the environment of more intense competition in the furniture market in the future, the current pattern of the furniture industry will be reconstructed. But it is certain that Chengdu home stores have been saturated is an indisputable fact, in such a market situation, or keep developing new stores, which is obviously irrational. Again, this is not a good thing for incoming dealers.
Make good use of advantages to form differentiated operations
Looking at the performance of the home market in the first half of this year, due to the local warming of the upstream real estate industry, the home industry ushered in a certain degree of recovery. But even so, for the Chengdu household industry, but had to face the furniture stores after the crazy expansion of the market saturation status quo. In addition to some old furniture stores that occupy a good geographical location and have a good reputation for the market, they have achieved good results in the first half of the year. For most new stores, they are still seeking survival and development in game and competition.
In the market conditions are not optimistic, sales affected, enterprises, businesses to survive and develop, accurate grasp of consumer hot spots is crucial. According to the survey, first-tier urban consumers are more concerned about the quality and connotation of products, intelligent, artistic, and environmentally friendly products are in obvious demand, and production companies are mostly to promote brands.
Value and cultural connotation are the key points for development. However, consumers in small and medium-sized cities have relatively low additional value requirements for products, and their consumption demands are relatively simple and sensitive to product prices. Chengdu furniture enterprises take advantage of their own advantages, in the second and third line cities have made a major breakthrough.
Transform and upgrade to a higher level
At present, Chengdu plate furniture enterprises have integrated resources and expanded their industries: such as gathering government resources, helping you and you, and forming scale effects through enterprise restructuring; Pursuing the optimization of product structure and upgrading product grade; Do big and strong civilian products, do fine special products; Adjust the existing market, focus on the domestic market, and open the domestic market as soon as possible.